In a major announcement, Zomato, one of India’s leading food and grocery delivery platforms, has decided to change its name to ‘Eternal Ltd’. The company’s board approved this decision on February 6, 2025, marking a significant shift in its corporate identity. However, the popular Zomato app and brand name will remain unchanged. This move reflects the company’s evolution beyond just food delivery, as it now includes other businesses like Blinkit, District, and Hyperpure.
Why is Zomato Changing Its Name?
Zomato’s founder and CEO, Deepinder Goyal, shared the news on X (formerly Twitter) and explained the reason behind the name change. He stated that the company has been using the name ‘Eternal’ internally for over two years, especially after acquiring Blinkit, its quick-commerce arm. The decision to officially rename the company to Eternal Ltd reflects its broader vision of becoming more than just a food delivery platform.
Goyal emphasized that Eternal represents the company’s mission to build an enduring institution that lasts beyond its current leadership. He said, “We shape our institutions, and then they shape us.” The new name symbolizes the company’s commitment to growth, innovation, and long-term impact.
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What Does This Mean for Zomato Users?
For customers, this change will not affect their experience. The Zomato app and brand name will remain the same. Only the corporate name will change from Zomato Ltd to Eternal Ltd. This means:
- The app will still be called Zomato.
- The food delivery service will continue as usual.
- The company’s focus on customer satisfaction remains unchanged.
However, the corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL on the stock exchanges.
What’s Next for Eternal Ltd?
The name change is subject to approval from shareholders, the Ministry of Corporate Affairs, and other regulatory authorities. Once approved, Eternal Ltd will represent the company’s four major businesses:
- Zomato: The core food delivery platform.
- Blinkit: The quick-commerce unit delivering groceries and essentials in minutes.
- District: A live events and B2B logistics business.
- Hyperpure: A kitchen supplies unit serving restaurants and cloud kitchens.
This rebranding reflects Zomato’s transformation into a diversified company with multiple growth drivers.
The Journey from Foodiebay to Eternal
Zomato’s journey began in 2007 as Foodiebay, a simple website for uploading restaurant menus. Over the years, it evolved into a global food delivery giant and became the first Indian tech startup to be listed on the BSE Sensex. Deepinder Goyal shared his reflections on this journey, stating that the company’s success has created wealth not just for him but also for employees, investors, and shareholders.
He also highlighted that the decision to rename the company is not just about a new name but about building a legacy. “To work at Eternal will be to wake up every day knowing that our forever is earned in moments of self-doubt, in acknowledging our limitations, and in our constant hunger to be better than we were yesterday,” Goyal said.
What Does This Mean for Investors?
The name change comes at a time when Blinkit has emerged as a major growth driver for the company. Investors who were initially skeptical about Zomato’s acquisition of Blinkit in 2022 are now showing increasing interest in the company’s quick-commerce-led growth.
The rebranding to Eternal Ltd is expected to strengthen investor confidence by showcasing the company’s diversified portfolio and long-term vision. The stock ticker change from ZOMATO to ETERNAL will also reflect this new identity in the stock market.
Key Takeaways
- New Name: Zomato Ltd will be renamed Eternal Ltd.
- No Change for Users: The Zomato app and brand name will remain the same.
- Corporate Changes: The corporate website will change to eternal.com, and the stock ticker will be updated to ETERNAL.
- Regulatory Approval: The name change is subject to approval from shareholders and regulatory authorities.
- Vision for the Future: The rebranding reflects Zomato’s evolution into a diversified company with multiple businesses.
What’s Next?
Once the name change is approved, Eternal Ltd will continue to focus on innovation and growth across its various businesses. The company aims to build a lasting legacy that goes beyond food delivery, making it a key player in India’s tech and e-commerce landscape.
For now, customers and investors can expect business as usual, with the added excitement of a new corporate identity that symbolizes the company’s ambitious future.
Frequently Asked Questions (FAQs)
- Will the Zomato app name change?
No, the app will continue to be called as the same it was. Only the corporate name is changing to Eternal Ltd. - What does Eternal Ltd represent?
Eternal Ltd represents Zomato’s diversified portfolio, including Blinkit, District, and Hyperpure, alongside its core food delivery business. - When will the name change take effect?
The name change is subject to regulatory approvals and shareholder consent. Once approved, the transition will begin. - How will this affect Zomato’s stock?
The stock ticker will change from ZOMATO to ETERNAL, but the company’s performance and growth trajectory remain unchanged.
